Instagram’s been testing Blend for more than a year, with this latest iteration now looking close to final, with a full onboarding explainer and dedicated graphics.

As you can see in the example, which was shared by @uw.3 on Threads, some users are now able to access Blend in their DM feed. When activated, you can invite people to join your Blend feed via message (second screen above).

As the description notes, the Blend feed enables you to see each other’s suggested Reels: